Tuesday, January 27, 2009

Google, Amazon and Ebay Revenue Model

Google is one of the Search Engine in the world. The main source of Google id from Advertising. For the year of 2006, Google have gain US$10.492 Billion from it Advertising Revenues wherelse US$112 Billion from Licensing and Other Revenue. GoogleAdwords and GoogleAdsense is the revenue model for Google. GoogleAdwords which offer pay-per-click (PPC) Advertising programm targeted advertising for text and banner advertisment. The program includes local,, national and international distribution. It is to allow the advertisers to present their advertisements to people at the moment the people are looking for information, which related to what the advertiser has offer. GoogleAdsense is an Ad serving program. The website owners can enroll to the program to enable text, image, and video advertisements on their sites. Revenue is generated on a per-click or the per-thousand-ads-displayed basis. The ads are administered by Google. The Google advertisers are required to pay the Google a fee, on each time a user clicks on one of their ads displayed on the web sites.


Google Adwords

Google Adsense



*More information of Google Advertising Program and Google Revenue Model




Amazon started by Online Bookstore. After sometime it diversified to vary product lines. Amazon is the first Major company sells goods by internet which the Amazon is completely e-commerce company. It also allow the user to leave down the comment, submit review and rating scale from one to five of the product. Amazon is pioneer affiliate partnership marketing. Partner of Amazon can display book from it website and sends the customer to Amazon website to purchase the book. Amazon will pay commission to the site owner.



eBay is the world largest auction site. It revenue model is online auction which mean the participants bid for the product and services over the internet. The highest bid will get the product and services from the seller. eBay also owns Paypal and skype. Paypal is a online transaction which the customer need not to disclose his/her credit card number which is more safe to the owner of the credit card. While skype is the buyer can have video conferencing with the seller via online so that the buyer can understand more and receieve more information regarding the product.


** Users can access to the homepage of Google, Amazon and eBay by clicking the Hyperlink from the words of Google, Amazon and eBay.

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